Hair today
2020..COVID-19 Hair …
When the government set out the lockdown restrictions in March 2020, for most people their greatest concern was food or daily essentials.
BUT HORRORS THE GREATEST CONCERN FOR MANY PEOPLE WAS THE CLOSING OF THE HAIR SALONS.. WE COULD JUST ABOUT HOLD OUT ON THE TRIMMING.. BUT THE COLOURING…
Pink Ladies
In May 2020, it was reported that sales of pink hair dye had increased by an astonishing 160%. Across the world celebrities such as Hailey Baldwin, Lady Gaga and Taylor Swift were all photographed with various shades of colourful tints.
Women interviewed, who took the decision to go pink, found themselves with more time on their hands, bored or just fancied a change. some reported that it cheered them up over the 12 weeks of lockdown.
DIY ..hair colour
The huge boost in sales due to the practicability of hairdressers closing hit its peak in the 12 weeks to 31 May 2020. Hair home colourants increased by 43% and by October results showed a 76% increase growth year-to-date
The online number one top selling beauty product in the UK 🇬🇧 lockdown was Olaplex N.3, a hair protector
Sales of root touch-up products soared and online retailer Cult Beauty saw an incredible 373% increase in hair masks and scalp care
Purple shampoo.. a shampoo that contains purple pigments to neutralise brassy & yellow tones on lighter hair. Popular with blondes and adds shine to grey and silver hair.
Lessons I have learnt..
Never apply directly to dry hair
2. Don’t use too much shampoo, about a one-inch circle
3. The darker the purple, the stronger effect
4. Leave on no longer than 3 minutes
5. Rinse with cool water 💦 till water runs clear
Yes, 50 shades of blonde.. ash-white strawberry blonde, chalk, lilac and grey and all the colours of the rainbow. I’m blessed it didn’t all fallout